Flow 01 · Onboarding

User Onboarding

Trust-building → Goal selection → Personal data → Lifestyle questions → Account signup → Paywall with trial cascade. ~7 min, ~70 screens across all branches.

1
Welcome & Trust
app.flo.health
Hero art
Your body, understood
Track your cycle, understand your health, and get insights backed by 100+ medical experts
No ads
ISO 27001
420M users
100+ MDs
Get started — it's free
Already have an account? Sign in
First screen. Privacy/trust signals shown before any data requested.
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2
Goal Selection
app.flo.health/onboarding/goal
What's your main goal?
We personalise everything based on your answer
Track my period
Understand your cycle & predict your period
Try to conceive
Track fertility & ovulation
Track pregnancy
Week-by-week pregnancy journey
Perimenopause
Understand your changing cycle
Primary fork — determines entire subsequent flow and UI mode.
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3
Personal Data
app.flo.health/onboarding/profile
Tell us about your cycle
Helps us predict your period from day one
Date of birth
MM / DD / YYYY
Last period start date
Select date📅
Cycle length
−
28
+
days
Period length
−
5
+
days
Height
cm
Weight
kg
Continue
Signup deferred until after data collection — value shown first.
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4
Account Signup
app.flo.health/onboarding/signup
Save your profile
Create an account to access your data on any device
Continue with Apple
Continue with Google
or
Email address
Password
Create account
By continuing you agree to our Terms of Service and Privacy Policy
🔒 Anonymous Mode available
Use without linking your identity. Learn more →
Signup after ~20 personalisation questions — sunk cost drives completion.
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5
Paywall — Trial
app.flo.health/onboarding/premium
🎁 14-day free trial
Unlock Flo Premium
Cancel any time · No charge until trial ends
✓Personalised daily insights by phase
✓Unlimited AI health assistant
✓Symptom checker — PCOS, endometriosis
✓Doctor's report PDF export
✓Full pregnancy & fertility tools
BEST DEAL
Annual
$4.17/mo
$49.99 billed yearly
Monthly
$9.99/mo
Billed monthly
Start free trial
No thanks, continue free
Paywall after data entry maximises psychological investment.
↘
6
Discount Fallback
app.flo.health/onboarding/offer
🎁
Wait — a gift!
Exclusive 77% discount on annual plan — just for you
$49.99 / year
$11.99 / year
That's just $1.00/month
Claim 77% discount
No thanks, I'll pay full price
If also declined → 7-day trial at reduced price offer appears
Shown only if trial declined. Second fallback = 7-day reduced-price trial.