Flo Health — User Journey Flows

flowchart TD
    A([App Launch]) --> B[Trust Screens\n'Your data is protected'\n'100+ medical experts']
    B --> C[Goal Selection]
    C --> D[Track my Period]
    C --> E[Try to Conceive]
    C --> F[Track Pregnancy]
    C --> G[Perimenopause]
    D & E & F & G --> H[Personal Data Collection\nDate of birth · Last period date\nCycle length · Period length\nHeight & weight]
    H --> I[Lifestyle & Health Questions\nDiet · Exercise · Sleep\nPrior pregnancies · Contraception]
    I --> J[Social Proof Interspersed\n'90% say Flo predicts accurately'\n'3.5M+ 5-star ratings']
    J --> K[Account Sign-up\nEmail · Apple · Google\nPositioned after value shown]
    K --> L{Premium Paywall\n14-day free trial}
    L -->|Accept trial| M([Dashboard — Premium User])
    L -->|Decline| N[Gift Box Offer\n77% off Annual Plan]
    N -->|Accept| O([Dashboard — Premium via Discount])
    N -->|Decline| P[Second Offer\n7-day Trial · Reduced Price]
    P -->|Accept| Q([Dashboard — Premium via Trial])
    P -->|Decline| R([Dashboard — Free Tier User])
    

flowchart TD
    A([Open App]) --> B[Home Dashboard]
    B --> C[Circular Hero\nCycle Day Counter\nCurrent Phase Label]
    B --> D[7-Day Calendar Strip\nColor-coded markers]
    D --> D1[Red/Pink — Period days]
    D --> D2[Teal fill — Fertile window]
    D --> D3[Teal dot — Ovulation day]
    D --> D4[Dark — Low fertility]
    C --> E{Today's status}
    E -->|Period expected| F[Tap 'Log Period']
    F --> G[Select: Start Period]
    G --> H[Choose Flow Intensity\nLight · Medium · Heavy]
    H --> I[Confirm & Save]
    I --> J[Prediction Engine Recalculates]
    E -->|Period ended| K[Tap 'Log Period End']
    K --> L[Mark End Date\nEditable retroactively]
    L --> J
    J --> M[Updated Predictions Shown\nNext period · Fertile window · Ovulation]
    M --> N{Need to correct past data?}
    N -->|Yes| O[Open Full Calendar View\nTap any past day to edit]
    O --> J
    N -->|No| P([Done — feeds ML model])
    

flowchart TD
    A([Any Screen]) --> B[Tap Floating '+' Button]
    B --> C[Symptom Logging Sheet Opens]
    C --> D[Select Category Tab]
    D --> E[Physical\nCramps · Headache · Bloating\nFatigue · Nausea · Acne]
    D --> F[Mood & Emotional\nCalm · Sad · Anxious\nIrritable · Depressed]
    D --> G[Vaginal Discharge\nSticky · Creamy · Watery\nEgg white · Spotting]
    D --> H[Lifestyle\nSleep · Water · Exercise\nWeight · Stress]
    D --> I[Medical\nContraception · BBT · OPK\nPregnancy test results]
    D --> J[Sex & Libido\nSex drive · Protected/unprotected]
    E & F & G & H & I & J --> K[Tap Icon to Select\nIcon-based — not text-heavy]
    K --> L{Select multiple?}
    L -->|Yes| D
    L -->|No| M[Save Day's Log]
    M --> N[Data Stored\nFeeds prediction engine\nFeeds content personalisation]
    N --> O{Already logged today?}
    O -->|Yes| P[Edit option available]
    O -->|No| Q([Log Complete])
    P --> Q
    

flowchart TD
    A([Goal: Try to Conceive]) --> B[TTC Dashboard\nFertile window highlighted\nOvulation day marked]
    B --> C[Fertile Window View\nTeal calendar strip\nConception tips from experts]
    B --> D[Log BBT Reading]
    D --> E[Manual Entry — Temperature]
    E --> F[BBT feeds Prediction Algorithm\nShifts ovulation estimate]
    B --> G[Log OPK Result]
    G --> H{Result?}
    H -->|Positive| I[Ovulation Predicted for Next Day\nAlgorithm shifts forward 1 day]
    H -->|Negative| J[No Change — Continue Testing]
    I & J --> K[Updated Fertile Window on Calendar]
    K --> L[Daily Conception Tips\nBy cycle phase]
    B --> M[Log Unprotected Sex]
    M --> N[Conception Timing Tracked]
    N --> O{Period late?}
    O -->|Yes| P[Log Pregnancy Test Result]
    P --> Q{Result?}
    Q -->|Positive| R([Switch to Pregnancy Mode])
    Q -->|Negative| S([Cycle Continues])
    O -->|No| T([Continue TTC Cycle])
    

flowchart TD
    A([Positive Test or Manual Switch]) --> B[Enter Due Date or Last Period Date]
    B --> C[Pregnancy Mode Activated\nUI shifts to yellow/warm palette\nHero: Gestational Week Counter]
    C --> D[Week-by-Week Dashboard]
    D --> E[3D Fetus Visualisation\nSize comparison · Milestones]
    D --> F[Body Change Tracker\nNausea · Pregnancy symptoms]
    D --> G[Weekly Checklist\nPrenatal appointments\nChildbirth classes · Tasks]
    D --> H[Educational Content\nSafe foods · Exercise\nSleep positions · Birth prep]
    D --> I[Calculators]
    I --> I1[Due Date Calculator]
    I --> I2[hCG Calculator]
    I --> I3[IVF/FET Due Date]
    I --> I4[Ultrasound Dating]
    D --> J{Week milestone reached?}
    J -->|Yes| K[Milestone Notification\nBaby development update]
    D --> P[Partner receives weekly updates\nvia Partner Mode]
    D --> Q([Postpartum — Return to Cycle Tracking])
    

flowchart TD
    A([Trigger]) --> B{How was it triggered?}
    B -->|Cycle phase change| C[Auto-push notification]
    B -->|Symptom logged| D[Contextual prompt\n'Want to know more?']
    B -->|User taps Ask Flo| E[User-initiated chat]
    B -->|Cycle start event| F[New cycle insight card]
    C & D & E & F --> G[Chat Interface Opens]
    G --> H{User tier?}
    H -->|Free| I[Limited interactions\nHit limit → Paywall]
    H -->|Premium| J[Unlimited interactions]
    I & J --> K[User sends message]
    K --> L{AI Engine}
    L -->|Pre-2025| M[Scripted conversation trees\nMedical/legal reviewed]
    L -->|2025+| N[Fine-tuned LLM\nDatabricks Mosaic AI]
    M & N --> O[Response with citations\nto Flo articles or experts]
    O --> R{Continue?}
    R -->|Follow-up| K
    R -->|Done| S([Exit — History saved])
    

flowchart TD
    A([Tap Secret Chats]) --> B{First time?}
    B -->|Yes| C[Random Avatar Assigned\nFull anonymity]
    B -->|No| D[Feed Opens]
    C --> D
    D --> E[Personalised Feed]
    E --> F{User age}
    F -->|Under 18| G[Under-18 Content Only\nNo cross-interaction with adults]
    F -->|18+| H[Adult Content Feed\nNo cross-interaction with minors]
    G & H --> I[Browse Categories\nPCOS · Pregnancy · Sex\nPerimenopause · Parenting]
    I --> J[Open Thread]
    J --> K{Action?}
    K -->|Read replies| L[View thread]
    K -->|Write post| M[Draft Post]
    K -->|Ask Expert| N[Expert Archive\nDoctor-verified Q&A]
    M --> O[Submit for Moderation\nHuman review team]
    O --> P{Approved?}
    P -->|Yes| Q[Post appears in feed]
    P -->|No| R[Post removed · User notified]
    Q --> S([Reply notifications sent])
    

flowchart TD
    A([Primary User — Settings]) --> B[Navigate to Partner Sharing]
    B --> C[Generate Sharing Code]
    C --> D[Share Code with Partner]
    D --> E([Partner — Downloads Flo App])
    E --> F[Enter Sharing Code]
    F --> G[Partner Account — Read Only]
    G --> H[Partner Dashboard]
    H --> I[Cycle Calendar — Current data only]
    H --> J[Daily Insights by cycle phase]
    H --> K[Symptom Explanations\nAccessible language]
    H --> S[What Partner CANNOT See]
    S --> S1[Raw logged symptoms]
    S --> S2[Historical cycle data]
    S --> S3[Edit any data]
    S --> S4[Personal notes]
    G --> M{Mode of primary user?}
    M -->|Period tracking| N[Cycle phase + fertility insights]
    M -->|Pregnancy| O[Weekly baby development updates]
    G --> P{Primary user revokes access?}
    P -->|Yes| Q([Partner access removed instantly])
    P -->|No| R([Ongoing partner access])
    

flowchart TD
    A([User — Privacy Settings]) --> B[Discover Anonymous Mode]
    B --> C[Explanation Screen\nOHTTP · Post-quantum crypto\nISO 27001 + ISO 27701]
    C --> D{Currently signed in?}
    D -->|Yes| E[Warning: Will disconnect\nName · Email · Apple/Google ID\nPayment info · IP · Device Ad ID]
    E --> F{User confirms?}
    F -->|No| G([Stay on Personal Account])
    F -->|Yes| H[Anonymous Account Created]
    D -->|New user| H
    H --> I[Cloudflare OHTTP Relay\nNo single party has both\nidentity AND health data]
    I --> J[Anonymous Tracking Begins\nAll features available]
    J --> K{Payment for Premium?}
    K -->|Yes| L[Payment decoupled\nfrom health activity]
    K -->|No| M[Free tier with full anonymity]
    L & M --> N([Anonymous Mode Active])
    

flowchart TD
    A([User — Insights]) --> B[Navigate to Health Reports]
    B --> C{Premium subscriber?}
    C -->|No| D[Paywall Prompt]
    D --> E([Upgrade Flow])
    C -->|Yes| F[Report Options]
    F --> G[Doctor's Report]
    G --> H[6-Month Data Summary\nCycle lengths · Symptom frequency\nPattern charts]
    H --> I[Preview Report]
    I --> J[Export as PDF]
    J --> K([Share with physician])
    F --> L[Symptom Checker\nNot available in UK/EU]
    L --> M[Select Condition]
    M --> M1[PCOS Checker]
    M --> M2[Endometriosis Checker]
    M --> M3[Uterine Fibroids]
    M --> M4[Perimenopause Checker]
    M1 & M2 & M3 & M4 --> N[Chatbot-style Self-Assessment\nMonash · ESHRE · AAFP guidelines]
    N --> O[Answer symptom questions]
    O --> P{More questions?}
    P -->|Yes| O
    P -->|No| Q[Results — Match percentage]
    Q --> R([Disclaimer + share with provider])
    

flowchart TD
    A([Free Tier User]) --> B{Touchpoint encountered}
    B -->|Taps locked insight| C[Soft Paywall]
    B -->|Ask Flo at limit| D[Usage Limit Paywall]
    B -->|Tries health report| E[Feature Paywall]
    B -->|Symptom Checker| F[Feature Paywall\nWith condition pitch]
    C & D & E & F --> H[Premium Offer Screen\nAnnual $4.17/mo · 3-Month · Monthly\nHigh monthly anchors annual value]
    H --> I[Social Proof\n'6.6M members already Premium']
    I --> K{14-day Free Trial}
    K -->|Start Trial| L([Premium Activated])
    K -->|Decline| M[Gift Box Offer\n77% off Annual Plan]
    M -->|Accept| N([Premium — Discounted])
    M -->|Decline| O[7-day Trial · Reduced Price]
    O -->|Accept| P([Premium — Trial])
    O -->|Decline| Q([Return to Free Tier])
    L & N & P --> R[Confirmation\nFSA/HSA accepted in US]
    

flowchart TD
    A([User Profile / Settings]) --> B[Goal / Mode Settings]
    B --> C{Current Mode}
    C -->|Period Tracking| D[Switch to TTC Mode]
    C -->|TTC Mode| E{Pregnancy test positive?}
    E -->|Yes| F[Auto-prompt: Switch to Pregnancy]
    E -->|No| G[Continue TTC Tracking]
    C -->|Pregnancy| H[Postpartum — Mode ends\naround 40-week mark]
    C -->|Any| I[Switch to Perimenopause]
    D --> J[TTC Dashboard\nBBT · OPK · Fertile window]
    F --> K[Pregnancy Mode\nYellow UI · Fetal development]
    H --> L{Post-birth goal?}
    L -->|Resume cycle tracking| M[Period Tracking Mode]
    L -->|Another pregnancy| J
    L -->|No more tracking| N([Reduced engagement mode])
    I --> O[Perimenopause Mode\nIrregular cycle tools\nPerimenopause Score]
    K --> Q[Partner auto-notified\nof mode switch]
    J --> Q
    M & O --> R([Ongoing Lifecycle Tracking])