Vesta Platform Full Lifecycle Bilingual EN/BN Per-Profile Bangladesh-First Customer Discussion Draft

Vesta Pregnancy Mode 👶

From trying to conceive, through pregnancy, to postpartum — one lifelong companion, in Bangla & English.

4
Modes
7
Public Calculators
3
Phases
6
Family Profiles
1
The Mode Lifecycle Foundation
Each of the 6 family profiles carries its own mode. Switching modes doesn’t mean starting over — the same cycle engine, symptom logger, content feed, and ring simply adapt to where you are in life. One account, one family, every stage.
📅 CYCLE → Set goal to conceive → 🥤 TTC → Positive test /
due date → 🤰 PREGNANCY → Birth logged → 🨡 POSTPARTUM → 📅 CYCLE
If a loss occurs Gentle, private mode
change — no celebration,
no pressure → Optional support
content → Return to CYCLE
or TTC
What stays the same across every mode: the cycle engine, symptom logger, content feed, notifications, and the ring on the home screen — they just speak the language of your current stage.
2
Getting Pregnant — TTC Mode Phase A
When a profile’s goal is set to “trying to conceive,” the home screen shifts to show fertile windows, the best days to try, and everything the existing cycle engine already knows.
Set goal: conceive → Fertile window
+ “best days” shown → Log cervical mucus → Log OPK / BBT
Daily conception
tips → Positive test
confirmed?
Yes Enter due date → Switch to PREGNANCY mode
Continue Keep logging —
tips personalise over time
3
Pregnancy — Track Every Week Phase A & B
The core pregnancy experience: a gestational-week ring replaces the cycle ring, and every screen speaks to where you are right now — week 6 feels different from week 32.
PREGNANCY mode → Enter due date
Last period LMP + 280 days
Ultrasound Gestational age
from scan
IVF / FET Transfer date
+ offset
Week-by-week tracker
Baby size + body changes → Log daily symptoms
severity 1–10 → Weekly to-do
checklist + FAQ → Week-matched content
+ safe-foods guide
⚠ Some signs are worth showing a doctor
Gentle nudge — never a diagnosis
4
Postpartum — The Fourth Trimester Phase C
Most trackers stop at birth. Vesta keeps going — through recovery, mental wellbeing, feeding, and newborn milestones, until the cycle engine gently takes back over. This gap is where most apps go quiet, and where Vesta can stand out.
Birth logged → POSTPARTUM mode → Recovery &
mental wellbeing → Feeding support &
newborn milestones
Recovery complete —
new goal set → Cycle engine
takes back over → 📅 Back to CYCLE
Why this matters: the postpartum window is 6–12 weeks of significant physical and emotional change. By continuing to support users here, Vesta builds lasting loyalty — and the cycle engine gets new data for more accurate predictions going forward.
5
The Sensitive Moments — Handling Loss with Care Foundation
Pregnancy loss touches many families, and the app should never make it harder. This isn’t a flow with cheerful icons — it’s a quiet, private, dignified path.

When a user needs to record a pregnancy loss, the app steps back from any celebratory UI. No confetti, no milestone prompts, no “your baby is the size of a mango” message. Just a calm, simple screen that asks what you’d like to do next.

The mode change happens in one tap, privately. The user can choose to see optional support content — curated articles on grief, physical recovery, and emotional wellbeing — or skip it entirely. The choice is always theirs.

After the transition, the app returns to CYCLE or TTC mode, whichever feels right. All past data is preserved. Nothing is deleted. The ring reflects the new reality without any fuss.

🔒 Fully private mode change 📋 Optional support content ▶ One-tap transition No celebratory UI Data preserved, never deleted Calm, gentle copy throughout
6
Public Calculators — Our Front Door Phase A
Seven bilingual calculators — public, no login required. They are the top-of-funnel: thousands of people search “ovulation calculator” or “due date calculator” every day in Bangladesh. We give them a great answer, then invite them into the full app.
🅾 Ovulation 🕑 Menstrual cycle 🧪 Pregnancy test timing 🥊 Implantation window 🎯 Due date — last period 🎯 Due date — ultrasound 🎯 Due date — IVF/FET 🔁 Weeks ↔ months 📈 hCG doubling time
Public page (no login) → Pick a calculator
EN or BN → Enter a few dates
Simple inputs → Instant results
Clear, friendly, bilingual → “Track your full cycle
with Vesta” → Sign up for the app
All calculators are public, bilingual (EN+BN), SEO-friendly, and work without an account. The math already lives in the cycle engine — shipping these is fast. They are Vesta’s most powerful growth lever.
7
The Plan — Phased Roadmap A B C
Three phases. Phase A ships fast using existing foundations. Phases B and C layer in depth and lifecycle completeness. Each phase delivers real value on its own — users never have to wait for everything to be ready.
Phase AFoundation & Quick Wins
  • Mode state machine (Cycle → TTC → Pregnancy → Postpartum)
  • Due date entry — LMP, ultrasound, IVF/FET
  • Gestational-week tracker with browse ahead/back
  • Pregnancy symptom logging (reuses existing logger)
  • Fertile window + “best days” for TTC
  • Cervical-mucus logging (DISCHARGE category already exists)
  • 7 bilingual public calculators
  • Sensitive pregnancy-loss path
Phase BDepth & Content
  • Baby milestone + body-change content (40-week bilingual)
  • Weekly to-do checklist + FAQ
  • Doctor health report (PDF export)
  • Prenatal & appointment reminders
  • BBT + OPK logging & chart
  • Symptom pattern insights + history chart
  • Conception / pre-conception / male-fertility content
  • Gentle “signs worth showing a doctor” nudges
Phase CLifecycle & Postpartum
  • Full postpartum mode: recovery, wellbeing, feeding, milestones
  • Return-to-cycle transition
  • Expanded mental-health & wellbeing content
  • Labour & birth preparation content (localised to BD)
  • Safe-foods & activities guide (localised to BD cuisine)
🏵 Made for Bangladesh
  • Fully bilingual — every screen, every article, every calculator in English and Bengali
  • BDApps SMS reminders for prenatal vitamins, appointments, and check-ups (reuses existing SMS infra)
  • Carrier billing via BDApps CAAS — pay from mobile balance, no credit card needed
  • Safe-foods and birth content localised to local cuisine, hospitals, and practices
  • Conception and fertility content written with careful cultural framing for the Bangladesh context
  • Prominent “consult a doctor” disclaimers on every medical feature — never a diagnosis
Not building right now
Fitness & yoga videos Partner sharing Wearable integrations Community & Q&A forums Clinical / hospital integration Symptom-to-condition self-assessment FSA / HSA reimbursement Native iOS / Android apps AI chatbot
These are excluded for now based on feasibility, infrastructure cost, or market fit — not because they’re uninteresting. The list will be revisited as the platform grows.
Vesta — Pregnancy Mode Plan & User Journey — Customer Discussion Draft
Educational tool, not medical advice — always consult a doctor.
Phase A: Foundation & Quick Wins Phase B: Depth & Content Phase C: Lifecycle & Postpartum